Not Launched Yet, but Everyone’s Talking: What’s So Exciting About the Samsung S26?

Although the Samsung S26 has not yet been officially launched, rumors surrounding this upcoming flagship smartphone have continued to intensify since early 2026. From a refreshed design said to be even more “borderless,” to the next evolution of Galaxy AI, and hardware rumored to support demanding AI-era usage, the Samsung S26 is already drawing significant attention. For anyone planning to upgrade this year—especially those interested in the Samsung S26 Ultra—this is a model worth watching closely. Today, RHINOSHIELD has compiled the most important rumors, covering Samsung latest models, new Samsung S26 colors, the Samsung S26 release date, Samsung S26 price expectations, and why so many people are already waiting for this device ahead of its official announcement.

When it comes to materials, there is still no confirmation on whether Samsung will move away from titanium frames. However, speculation suggests the Samsung S26 series could adopt an upgraded titanium grade or a new glass formulation that balances durability with lighter weight. In terms of aesthetics, the Samsung S26 Ultra is rumored to feature a more unified color design, with frames matching the back panel rather than contrasting metallic tones. Reported colors include:

• Black Shadow
• White Shadow
• Galactial Blue
• Ultraviolet

Samsung remains a leader in display technology, and expectations for the Samsung S26 are no exception. While screen sizes across the S26, S26+, and S26 Ultra are not expected to change significantly, rumors suggest improvements in peak brightness levels and power efficiency.

Adaptive refresh rate technology continues to be a core feature, now working more closely with Galaxy AI to adjust visuals based on user behavior—whether scrolling, gaming, or multitasking. The result is a display that is not only visually impressive but also smarter and more energy-efficient.

In terms of performance, the Samsung S26 Ultra is widely rumored to feature the Snapdragon 8 Elite Gen 5 globally, while other models may use the Exynos 2600. This aligns with Samsung’s long-standing strategy of balancing performance and cost across different markets.

Another notable rumor is support for up to 16GB of RAM across all models, signaling a strong focus on on-device AI processing. Heavy workloads such as multitasking, AI-driven analysis, and mobile content creation are expected to run more smoothly and reliably than before.

The Samsung S26 Ultra is expected to retain a 200MP main camera, but the most significant upgrades may come from a new sensor and enhanced image processing rather than megapixel count alone. There are also rumors of the return of variable aperture and a unified camera island design similar to the Galaxy Z Fold 7, potentially improving low-light performance and zoom capabilities. Meanwhile, the S26 and S26+ may retain similar camera hardware while benefiting from improvements in Nightography and AI image processing for better real-world results.

After reviewing the rumored specifications, many users are asking: when is the Samsung S26 release date, and what will the Samsung S26 price be? Multiple South Korean media outlets report that Samsung is preparing to launch the Galaxy S26 Series around February 25, 2026, in San Francisco, with global availability beginning in early March—consistent with previous Galaxy S Series timelines.

In terms of pricing, reports suggest Samsung plans to keep the Samsung S26 price close to the Galaxy S25 series to remain competitive in the flagship market, despite rising production costs, currency fluctuations, and import taxes in many regions.

While many people are closely following Samsung S26 rumors, it is just as important to take care of the smartphone you are using right now. No matter when you plan to upgrade, your current device still faces daily use, travel, and occasional accidents. RHINOSHIELD is here to help you stay protected and confident while waiting for the Samsung S26.